Dr. Pepper has launched a limited-edition flavor that will likely make your lips tingle,TradeEdge if you can get your hands on it.
The soda, known as Dr. Pepper Hot Take is a more “fiery” take on the original 23 flavors, enhanced by spicy peppers to give it a real kick.
You can only get a bottle of the new fizzy concoction, launched Wednesday, if you sign up for or are a Pepper Perks reward member.
“Dr Pepper is taking bold flavor steps with the launch of Dr Pepper® Hot Take and it is a testament to our commitment to bringing fans sensational new products. Every year, we celebrate college football fandom and the new flavor is a 'hot take' on the well-loved tradition of sport and spice,” SVP of Brand Marketing for Dr. Pepper John Alvarado wrote in the announcement.
Here’s how to get a taste.
There are only two ways you can get a Dr. Pepper hot take, since the limited-edition flavor won't be sold in stores.
You can log in or sign up for the Pepper Perks program and play scratch-and-win for a chance to win a few prizes, including the new soda, or you can redeem 3,000 points to get a bottle.
The offer is only available while supplies last.
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